Delivered at Casual Connect Europe in Amsterdam, February 2015.
Developing and launching a celebrity game is not an easy task. It takes a lot of time, a lot of people with little time, a lot of planning and a lot of assumptions. On top of these operational challenges, the social gaming market is a jungle where “survival of the fittest” is very real. An army of genius developers, the most stunning design, a super-engaging game idea and a striking strategy are not enough to maintain success. Find out how KUULUU, the name behind Linkin Park Recharge – Wastelands, makes games for celebrities and get insider tips on how to stay at the top. Jendrik will be joined by Jonathan Wisler, General Manager EMEA at SoftLayer, an IBM Company.