Kanye West and Kim Kardashian’s Balmain Campaign: High Fashion Meets Low Culture

After years of rejection within the fashion world, America’s most fame-hungry couple has finally been accepted into the elite club by Balmain. But the struggle has been real.

Kim Kardashian has come a long way from wiping dog shit off the bottom of Paris Hilton’s Louboutins.

The reality TV star turned Mrs. Kanye West has made a career out of everything from the lowbrow (that sex tape with Brandy’s little brother) to the raised brow (a whole book of selfies, available for 50 percent off at a Dash near you). Now that Kim and Kanye have konnected, they’re demanding that the fashion world take them seriously—as seriously as you can take a couple that named their child North West. Their new Balmain campaign isn’t just extremely off-putting and incredibly up-close; it’s also a serious sartorial achievement. Of course, the #World’sMostTalkedAboutCouple has waged an uphill battle to woo the fashion world, and their trail to the top is littered with designer beefs, runway boos, and, most embarrassingly of all, a Sears collection.

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