Jenner doesn’t employ hundreds of people or dish out insane sums of money for physical retail space. Instead, she uses the Canadian e-commerce platform Shopify to manage her business and host her website. Shopify, which is also used by companies like Tesla, Nestle and Budweiser, is a software as a service e-commerce platform — so businesses are provided with unlimited bandwidth and don’t need to hire a web developer.
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Kylie Jenner’s Billion Dollar Business Secret | CNBC