SWITCH ON THE SUBTITLES FOR THE ENGLISH VERSION!
SOUS TITRES DISPONIBLES!
Three days with Rihanna in Paris as she launches her first Fenty pop up store. This is the first time in more than 30 years that LVMH creates a new brand from scratch, hiring dozens of creatives and executives, and creating a new e-commerce platform.

Business stakes are high but Rihanna shows up everyday for the countdown to the launch.

The Fenty pop up store is open in Paris on 10 rue de Turenne until June 2.

This is BUSINESS MODEL : RIHANNA’S FENTY !

WITH English & French SUBTITLES (as usual) !

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Filmed with Julien Da Costa
Edited by Konstantin Maslakov
Production Deralf / Bangumi Perrine Altman & Natacha Morice
Postproduction Victor Bonnard