–Sugar Factory is launching a #Museum of Candy in New York this summer, writes #Eater. Igor Szucs
Another food museum is coming to town, this time permanently and focused entirely on candy. Sugar Factory — the restaurant chain best known for being a magnet for celebs like the #Kardashians — is unleashing a 30,000-square-foot Museum of Candy this summer in the Chelsea space that formerly housed notorious nightclub Limelight.
The new museum at 656 Sixth Ave., at 20th Street, will offer more than 15 “experiential rooms” themed around #candy, as well as a #dessert market, a full-service outpost of Sugar Factory, and an outdoor cafe. Other candy-related exhibits will include a candy #unicorn, an item that they’re dubbing “the world’s largest gummy bear,” and areas to taste candy. Candy murals and candy art installations will also be on deck.
Like with the Museum of Ice Cream pop-up, expect this to be a lot of colorful bait for social media feeds.