Is Kylie Jenner.. irrelevant? | the slow decline of influencer culture

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Today’s video is on Kylie Jenner, and what I feel is her fading in relevancy. Kylie is the youngest of the Kardashian clan, and she rose to new heights after her makeup brand Kylie Cosmetics catapulted her. However, tons of scandals such as her lying about being a billionaire and Astroworld have plagued her public image.

time stamps:
0:00 intro
1:18 sponsor mention
3:34 kylie’s early life and influence
5:51 the beginning of kylie cosmetics, comparison to kendall
8:13 Kylie’s Tumblr and funny IG Era
10:46 the downfall of Kylie Cosmetics, changes in makeup trends
14:02 fenty beauty
14:35 Kylie Cosmetics attempted rebrand
14:54 Kylie’s lack of relatability, scandal with Forbes and other scandals
19:02 How the pandemic affected Kylie, the beauty industry and influencer culture
20:57 kylie using the black community
21:33 Astroworld
22:30 final remarks

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